WELCOME TO PENNY’S BOWTIQUE

Hi, I’m Ashley—an IVF mom of three, a big dreamer, and the heart behind this brand. Becoming a mother through IVF taught me patience, resilience, and gratitude in ways I never expected. It also inspired me to create something meaningful—something that brings comfort, joy, and connection into the everyday moments of family life.

I believe sleepwear should feel good on the skin, do good for our communities, and bring joy to the little ones who wear it. That’s why every piece we create is thoughtfully designed to be soft, vibrant, and full of personality—just like the kids who wear them.

Community is at the core of everything I do. A portion of every drop goes back to families and organizations in need, because making a difference matters. Whether it’s donating to NICU families, supporting fertility journeys, or helping local causes close to our hearts, giving back is woven into our brand just like the threads of our fabric.

Thank you for being here. Whether you’re dressing your little ones in our prints, sharing our story, or simply cheering us on—you’re part of something bigger. And I’m so grateful you’re on this journey with us. 💖

SHOP OUR FAVORITES

WE LOVE WHAT WE DO

Cotton candy shortbread gingerbread cheesecake cake. Chocolate bar caramels sweet wafer dragée icing. Sugar plum tiramisu apple pie tootsie roll shortbread marshmallow apple pie sesame snaps.

Fruitcake candy canes oat cake sweet lollipop soufflé topping sweet roll.

Bear claw danish shortbread tiramisu topping cake oat cake cake. Chocolate cake powder apple pie fruitcake tootsie roll chocolate cake candy tiramisu chupa chups. Sugar plum sugar plum apple pie chupa chups bear claw toffee gingerbread.

LET'S SHOP

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